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Video Transcript

So, how do we do it? And this could be its own multi-day presentation in terms of how we look at farmland. But really for more detail on what to look for these are a dozen or so micro-variables out of roughly 100 or so we consider on every farm. We do a lot of this with software with extensive proprietary databases that we have developed.

But at the end of the day, this takes a lot of manual labor too. It takes boots on the ground, takes local expertise. And many of our team have spent parts of our career, actually out getting dirty on the farm. I had my three year old daughter on a combine this weekend, actually.

And we are financial analysts; we are technologists here at AcreTrader, but we're actual farmers, first and foremost. And we really can't stress how much experience matters. As you all know, within any asset class, experience is ultimately what, what determines the winners from the losers.

We also talk a lot about how we evaluate farms, and I just spent a little bit of time on the previous slide. But it's important for you to have questions to ask also.

For folks new and old to the industry, whether you're looking to invest on a platform or through a fund or outright buy a farm, there are some critical questions to ask, such as operator risk, water situation. You should hear us talking about water; you should hear anyone in the world of farmland talking about water all the time. It is a crucial component of underwriting and investing.

What is the neighborhood like? It's really important to understand the area that you're investing in as well. These are the themes—some of the themes—you'll hear us rip on quite a bit. These are things that you should always be pressing us on or anywhere else you're investing in farmland or considering.

This video is a segment of a longer introductory webinar covering farmland as an investment, how AcreTrader works, and common questions asked by new investors. You can view the webinar in its entirety, or go to the next video in the series.

Note: The information above is not intended as investment advice. Past performance is no guarantee of future results. For additional risk disclosures regarding farmland investing and the risks of investing on AcreTrader, please see individual farm offering pages as well as our terms and conditions.

Carter Malloy

Founder and CEO

Carter grew up in an Arkansas farming family and has had a lifelong passion for investing, agriculture, and conservation. Prior to founding AcreTrader, he was part of an equity investment firm and a Managing Director with Stephens, Inc.